Do you use LinkedIn to promote yourself and your business? LinkedIn is an extremely valuable resource whether you’re in Direct Sales, Network Marketing, or any other business that requires building relationships with other people and business owners. Did you know that it’s an amazing tool for creating business relationships, networking and sharing your business? If you haven’t been using LinkedIn to promote your business so far, here are five easy ways to get started!
1. Have a Fully Completed Personal profile
Step one is to complete your personal profile. Upload a professional image of yourself; first impressions here really do matter! Fill out your resume completely. Talk about your hobbies and volunteer activities, and any awards you’ve won as well as certifications you have. Anyone searching for things in common with other users could find you based on anything from past work experience to current expertise!
2. Have a Fully Completed Business Page
Once you fully complete your personal page, you can create a business page. Your company page will allow you to link your personal page with it, and then you can start publishing helpful content to both your business and personal pages. Engaging content on your business page will set you up as a leader in your industry and a reliable source of valuable information.
3. Import Your Contacts
LinkedIn offers an easy way to import your current email contacts so you can connect with people you already know. By importing your contacts, you can find, and network with people you’ve met in the past, at various times in your professional life who you’ve exchanged contact information with. You never know whose business may be the perfect fit for you to create a great relationship with, and you may be surprised the amount of connections you find once you import your contacts list!
4. Join LinkedIn Groups and Communities
A great way to interact with others in your field is by joining Groups and Communities in topics that interest you. It may be sales or networking, or it can also be hobby related. By joining, and being active in groups, you’ll build personal relationships that could easily translate to business networking and relationships in the future. LinkedIn Groups and Communities are the perfect place to let your personality shine through!
5. Send Personal Messages
Did you find someone you used to work with or went to college with on LinkedIn? Instead of just sending them a connection request, take the time to send a short message to reconnect. That personal touch will leave a lasting impression on the receiver. Another way to make a great first impression is by reaching out to industry leaders you admire and sending a personal message to let them know how they’ve impacted your life or career in a positive way.
Bonus: Endorse Other’s Skills & Ask For Endorsements
LinkedIn gives you a great opportunity to share an endorsement of a connection’s skills or experience. Take the time to endorse people when you have the opportunity and you never know, it may earn you a nice endorsement in return from them.
In business and networking, it’s wonderful to connect with others, and LinkedIn is an easy tool to use to connect on a professional level with other like minded people. Remember, the more interest you show in others, the more interesting you become as well, so be genuine in your connections and interactions with everyone you meet!