As we all know, the use of social media is an essential tool when it comes to promoting your direct selling business. There are various social networking platforms that allow you to reach a wide audience by simply clicking a button. Social media is great for publicity and exposure when it comes to getting your product/services out there to share with others. Consider these tips when posting on social media to create great content that will increase your leads as a direct seller:
1. Carefully consider the functionality of the social media platform you are using. Facebook, Twitter, Pinterest, and Instagram are just a few examples of popular social media platforms that businesses use to promote their products and services. However, each of these social channels have different functions and purposes. For example, Twitter limits you to 140 characters, while Facebook gives you more room to post content. Thus, your post on Twitter might be more concise than your status update on Facebook. In addition, your mindset will be different when you are logged into Pinterest as opposed to Instagram because the functionality of these platforms are so different, yet can both be used to promote your business. Familiarize yourself with these different social media channels in order to use them properly and increase your audience engagement, which will generate more leads for your home-based business.
2. Identify the specific audience your products/services target. Consider qualities such as age, gender, culture, health, etc. and decide who your product/services will benefit. For example, if your direct selling product happens to be a health supplement that helps people lose weight, you would most likely target both males and females over the age of 18 who are struggling with their weight. Thus, it is important to create posts that will interest this group of individuals, not necessarily posts that interest you, personally.
3. Keep it short, sweet and to the point. You may have heard of a term known as “The Blink Test.” This occurs when an individual is visiting a website and takes anywhere from 3-5 seconds to determine whether or not they wish to stay on that website. The same test applies to social media posts. When scrolling through the newsfeed on various social media platforms, users are likely to scroll right past a post that is too lengthy and wordy. Create posts that are visual, concise and straight to the point. Use images that are interesting, funny and will appeal your targeted audience. A picture is worth a thousand words. Try to use more images and fewer words to get your point across.
4. Be creative and relatable. When creating content, it is very beneficial to ensure your audience that there is a human being behind that computer screen by posting content that shows your personality. People prefer to do business with people they can relate to. Have a sense of humor and be witty when posting statuses, but also be professional. A post with some humor in it is going to increase your reach capacity and has a lot more potential to go viral than a post that is mundane and uninteresting.
Get started today and check out the possibilities of what the direct selling industry can do for you. To learn about the Team National opportunity, please visit www.saveandearnmore.com.