Gary Vaynerchuk is an extremely successful public figure who has developed a priceless marketing strategy using social media that has contributed immensely to his prestigious status. Vaynerchuk is the co-founder and CEO of a social media brand consulting agency, video blogger, co-owner and director of operations of a wine retail store, author, public speaker…the list goes on. How did Vaynerchuk managed to become so successful? The answer is simple: giving.
Gary Vaynerchuk’s best-selling book, Jab, Jab, Jab, Right Hook, explains the importance of giving and how that can benefit you in the long run. The title itself means to give, give, give and then ask. Vaynerchuk says, “Jabs are the lightweight pieces of content that benefit your customers…right hooks are calls to action that benefit your business.” He expresses the biggest mistake that businesses make on social media, which is to constantly ask, rather than give. Thus, oftentimes, potential customers will not want to invest in your product if you are only interested in the income. Vaynerchuk stresses the importance of giving to your customers and building a relationship with that individual first, and then asking. “Everything can be bought; time, effort and caring cannot,” Vaynerchuk states. Treating your customers like an individual, as opposed to a number, will increase your sales significantly.
When it comes to the direct selling industry, you will likely have more success if you follow Vaynerchuk’s logic and be generous. Build relationships and give to others and often times they will reciprocate when you pitch your product/services to that individual. Try it out and watch your leads increase.
Get started today and check out the possibilities of what the direct selling industry can do for you. To learn about the Team National opportunity, go to www.saveandearnmore.com.