In our current generation, social media is a crucial mode of communication. A recent study conducted by the Pew Internet Project proposed that a total of 74% of adults frequently utilize social networking sites. With a percentage this high, it is extremely important that each and every social media user is cautious about the content that they are posting for the world to see. Regardless if their personal social networking pages are on private settings, it is important to realize that anything and everything you post on the internet is public and oftentimes, permanent. Thus, I stress the importance of maintaining a positive image on social media, especially when utilizing these platforms for business purposes.
The images and/or texts we post on social media create an impression that can affect how people perceive our identities and vice versa, whether that perception is accurate or not. Social media allows us the opportunity to construct any image we wish to display. When using social networking platforms to promote your business, it is extremely crucial that you carefully consider your self-image on these public sites. Create an image that is socially appealing, approachable and noncontroversial, but be yourself.
While the content we decide to post may oftentimes seem harmless to us, it is necessary to consider the audience who is receiving this information. Consider internet user’s race, gender, religious and political views before hitting the post button. Stick to this rule of thumb: If you wouldn’t want your parents, grandparents, kids, religious leader, or boss to read your status, don’t post it. There have been several instances of social media users who have posted statuses online that seem humorous and harmless to them, but resulted in jail time. One young user was posting statuses on Twitter, poking fun at their flight attendant and comparing them to a character from a popular movie. While the person posting these tweets thought it was comical and harmless, the airline got a hold of these tweets, causing the passenger to be kicked off his flight. This is just one of many situations where a social media status has gone wrong. Play it safe and be extremely careful when posting on social media, especially when promoting your business. Posting inappropriate content on the internet could put your entire business in jeopardy and personally create a negative reputation for yourself.
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