Marketing is the lifeblood of any business, especially in the direct selling arena. As an independent distributor, how you go about organizing your marketing team says a lot about whether or not your team will succeed. The most effective marketing leaders tend to have the following four traits in common.
Mentor & Build Leaders; don’t micro-manage people
This team is built over time through open, honest communication, training and guidance right from the start. Successful leaders empower those on their team to take ownership and provide a model of responsibility for other team members to emulate. Once your top performers are identified and recognized, that also encourages others to step up and contribute. And that’s what marketing leaders should want—a culture of accountability and self-motivation.
Assemble the right team, no matter the location
The office is becoming more and more mobile, although some of your team members may be working their direct selling business as a home-based business, many others find themselves working across various locations, cities, or even countries. And when you are hosting or attending meetings, parties or conventions, you still need to be in the know.
Today’s marketer should be able to work from anywhere and keep the team informed, in real-time, of the status of projects. Being in the know is a necessity, no matter where or when. As a result, team meetings and conversations are going virtual, with social and collaborative technology playing an increasingly important role. Using online collaboration tools to share plans, status information, related documents, and team assignments alleviates the need for time-intensive meetings and keeps your team members on the same page.
Identify potential key issues that left ignored make break a team down
A marketing team cannot be successful if it lives in a bubble. At some point, your direct selling distributors may hit a snag or something else may arise, causing them to become unenthusiastic or even stagnant in their business. Great leaders are able to identify these key issues and diffuse them, before they get to a point of no return through constant communication and staying involved with team members. In the leadership role, you have a great opportunity to not only be a problem-solver, but also to redirect your team and get them refocused on the bottom line with a unified goal in mind. Great marketing leaders break down barriers among these various teams and find ways for them to connect to make sure everyone is in sync.
Foster an entrepreneurial spirit
Using data and analytics to make these decisions is crucial to success. With so many tools available, including many that let business pros see real-time data, marketing leaders need not rely on gut reactions to make decisions. Great marketing leaders remember to start small, test, then roll. It’s important for marketers to take the time to improve their own workplace habits to foster the most effective, productive environment where creative ideas can flourish and work gets done.
Get started today and check out the possibilities of what the direct selling industry can do for you. To learn about the Team National opportunity, go to www.bign.com.