As the popularity of social media increases, the trend of companies becoming more active on these sites increases as well. Studies show that customers that interact with brands through social media are more loyal to and passionate about these companies and usually spend more money with them than the average shopper that does not connect through social media. Surprisingly, direct sales can be effectively driven through social media channels.
Create a Presence
Frequently broadcasting valuable information to consumers encourages conversation and sharing useful content. Consumers desire as much valuable information as possible and using social media to build on this desire is one of the best ways to utilize the platform for direct selling. There is also the opportunity to retain current followers and gain new ones by cross-selling and up-selling by showcasing current items and making your audience aware of additional or new items/products your company sells.
Postings and interactions should be maintained, both at an effective level. Too many postings water down the content and not enough interactions cause followers to lose interest. Keep your prospects’ and members’ needs and wants in mind when communicating online through social media. Be sure to monitor the effectiveness of your posts and if they are increasing sales and interest in the company.
Use the social media platforms as a tool to address your prospects’ and members’ concerns, answer questions, and make suggestions. Actively listening to your customers on social media platforms can help drive sells. This gives you the chance to address positive and negative comments about your brand as well as an opportunity to respond to customer service queries.
When beginning your social media initiatives, don’t be too eager to jump into a hard-sell when it is unclear if the prospect is ready to buy. You may come off as a nuisance or strange. A better approach would be to target the prospects that are in the decision-making process and entice them, perhaps offering a deal or reiterating the value of the purchase.
Are you using social media to generate sales for your direct selling business? Have you gotten positive feedback? Comment on this blog and tell us your experiences.
Get started today and check out the possibilities of what the direct selling industry can do for you. To learn about the Team National opportunity, go to www.bign.com.