Direct selling is defined as the sale of a consumer product or service, person-to-person, away from a fixed retail location, marketed through independent sales representatives who are sometimes also referred to as consultants, distributors or other titles. But wait, there’s more…
Direct selling, first and foremost, is about understanding and relating to people. Building and establishing relationships are at the very core of what makes this a successful business. The idea of bringing like-minded people together through network marketing is a win-win scenario. The basic promotion of products and services and the financial aspect, certainly is a motivating factor. Let’s also consider the all-important aspect of making connections with people and the long-lasting bonds that are formed as a result, which in a word, is priceless.
Under the umbrella of direct selling, you can segment your audiences using various demographics to better relate how your product or service would serve as a benefit to each group. Women, for example make up about 80 percent of direct sellers in the United States. This huge part of the population constantly monitors and follows trends as they are actively involved in social media.
Even more specifically is the stay-at -home mom population which share their shopping experiences, activities and recommendations on various social media platforms on a daily basis. Their spending patterns, trends and habits circulate exponentially over the internet. In a new report titled Marketing to the “Likeable” Mom, SheKnows and Harris Interactive provide insight into the online behaviors of this core demographic.
The research examines attitudes and behaviors through the lens of age as well as employment, grouping respondents according to their status as working, stay-at-home, Millennial, or Generation X mothers. The resulting profiles vary widely with regard to how women view technology—particularly social media content—and integrate it into their lives.
In terms of follower count, working moms represent the greatest presence in online communities; however, Millennial moms most actively cultivate their online identities. Whether Millennial women enjoy this constant connectivity is another question. Among respondents, 56 percent of Millennials confirmed that constant social connectivity overwhelms them, in contrast to 43 percent of their Gen X counterparts.
Millennial moms also reported a high degree of brand interaction—22.5 brands on average—via social networks. The average among Gen X moms was a considerably lower 13.7 brands. Though they interact with more brands, the Millennial group also proved most likely to consider how a brand makes them feel before following. Millennial moms are 23 percent more likely than members of their generation as a whole to choose brands that connect to their personal identity.
As to why women seek out brand interaction in the first place, both working and stay-at-home moms said their primary reason for visiting a brand’s page is to find deals. Research was cited as a close second among working moms, but a more distant second among stay-at-home mothers.
Get started today and check out the possibilities of what the direct selling industry can do for you, if you want it bad enough. To learn about the Team National opportunity, go to http://www.bign.com .